How Sink or Swim Scuba Got Its Name: It's Not What You Think!
Brent Clevenger Jan 10, 2025
Ever wonder how a business gets its name? Sometimes there's a long, drawn-out story involving focus groups and marketing buzzwords. Other times, it's a simple idea that just clicks. For Sink or Swim Scuba, it was a bit of both, with a splash of scuba diving logic thrown in for good measure.
When I decided to launch my first real business, I knew it was going to be a challenge. It felt like I was jumping into the deep end (pun intended!) and I knew I'd either sink or swim. That phrase, "sink or swim," perfectly captured the all-or-nothing feeling of starting a new venture. It was a risk, but I was ready to take the plunge.
But there's more to the name than just the business aspect. As scuba divers know, sinking and swimming are fundamental parts of the sport. We plan to sink (in a controlled manner, of course!) to explore the underwater world, and we use our buoyancy control to swim effortlessly through the depths. The phrase "sink or swim" took on a whole new meaning within the context of scuba diving. It was a playful twist on words that resonated with the very essence of the sport.
Now, here's where things get interesting. We've encountered a few people over the years who have misunderstood the name. They assume we're referencing the old (and frankly, terrifying) myth that people learn to swim by being thrown into the water and left to "sink or swim." Let me assure you, that's absolutely not what we're about!
At Sink or Swim Scuba, we pride ourselves on our patient and methodical approach to teaching. We believe in incremental learning, building confidence and skills step by step. We'll never just throw you in the deep end and hope for the best. Our instructors are highly trained and experienced, and they'll guide you through every stage of your scuba diving journey, from your first breath underwater to your advanced certifications.
So, to clear up any confusion:
- We were inspired by the idea of a new business either succeeding or failing.
- We were drawn to the play on words related to the act of sinking and swimming in scuba diving.
- We were not named after the dangerous and ineffective "sink or swim" method of teaching swimming.
We hope this clears things up! We're passionate about sharing the wonders of the underwater world with everyone, and we're committed to providing a safe, supportive, and enjoyable learning environment. So, come dive with us at Sink or Swim Scuba, where we'll teach you how to confidently sink and swim, the right way!
